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Celtic Pure Irish Spring Water Announces Partnership with The SSE Airtricity Dublin Marathon Series
Ireland’s largest independent water producers, Celtic Pure Irish Spring Water are delighted to announce that they will be the official water partner of The SSE Airtricity Dublin Marathon Series 2018. The race events run from July to October and will see the family owned Irish brand provide over 900,000 litres of spring water to its thirsty runners across water stations, dotted throughout the course.
Pictured at the launch of the new sponsorship, running expert and Celtic Pure ambassador, Catherina McKiernan met with Caitriona McCahey to bring her through a Chi Running Workshop ahead of her participation in the 2018 SSE Airtricity Dublin Marathon Series. Hailing from Carrickmacross in Co. Monaghan, the home of Celtic Pure Irish Spring Water, McCahey will be taking part in this year’s marathon series with guidance from Irish Marathon record holder and Co. Cavan native Catherina McKiernan.
McKiernan commented; “I’m really excited to be working with Caitriona ahead of this year’s Dublin Marathon. The marathon is a big undertaking and I’m so proud of the progress Caitriona is making already.” She went on to say that; “The Chi Running Workshop will help Catriona become mindful of her position and posture to improve her running technique. With a little bit of focus and lots of relaxation she will become a much more efficient runner, with a lot less impact on her body.”.
Earlier this year, Celtic Pure Irish Spring Water launched their #PureMoments campaign which focuses on the importance of savouring the purest moments experienced by Irish families in everyday life. With this in mind, becoming the sponsor of one of Europe’s most valued Marathon Series was a natural fit for the family owned water brand. The company, based in Co. Monaghan, has invested over €15 million on expanding the company since 2012 and has become a family favourite in homes across Ireland.
CEO of Celtic Pure Irish Spring Water, Padraig McEneaney commented; “We are delighted to be part of such an important and widely attended Irish event, to support runners with their hydration during all Dublin Marathon race events”. He continued to say; “We are also proud to be working with the Dublin Marathon Series organisers, along with Dublin City Council and Thornton’s Recycling to ensure all bottles and compostable cups used during the events are collected and recycled responsibly.”
The marathon is a hugely popular event in the Irish calendar and continues to grow year on year. Marathon organisers believe that this is partly down to a cultural change that is happening in Ireland today with people of all ages valuing a healthier and fitter lifestyle. The SSE Airtricity Dublin Marathon Series is viewed as an entire experience; from beginning to end, you experience a journey of memories, friendships as well as pure and raw moments that you will never forget.
Speaking at the launch; SSE Airtricity Dublin Marathon Series Race Director Jim Aughney said; “We are thrilled to be working with Celtic Pure Irish Spring Water for this year’s Dublin Marathon Race Series. The marathon has always been a time when family and friends come together to support each other and cheer each other on and as a family brand Celtic Pure is a perfect fit for this year’s race series. Furthermore, as the race series continues its success over the last few years, we continue to commit a duty of care to our runners and the environment, enhanced by our new partnership with Celtic Pure.”
The Dublin Marathon was founded in 1980 when 2,100 runners took part and since then over 306,000 people have participated in the race. The marathon is now the largest marathon in Ireland and the fifth largest in Europe. There has been a record number of entries each year and over 20,000 people are registered to take part in the full marathon race this year on Sunday 28th October, a sold-out event.
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Celtic Pure water announces new team sponsorship with Colin Walshe and Conor McManus
Celtic Pure, the Irish natural spring water company, have announced a new sponsorship of the Monaghan Senior football team as their official water partner. With hydration being a key pillar of sports performance, this role sees Celtic Pure bring their expertise in water to the Monaghan set-up and will ensure the provision of water for training and match days throughout the year for the Ulster Senior Football Champions 2015 team.
The sponsorship, which was unveiled at the Monaghan GAA training grounds in Cloghan, continues Celtic Pure’s long-standing support of Irish sport which includes an existing national sponsorship with the FAI.
Colin Walshe, Monaghan Senior Football Captain, spoke of the new sponsorship and what it will bring to Monaghan this season; “Any sports person knows the importance of hydration and getting good clean water into the body. We have worked on improving ourselves this season and increasing the intensity we bring to games. This will mean the lads will need to be thinking of hydration as a part of their match preparation and it is a perfect fit to have a Monaghan company such as Celtic Pure with us to support our goal.”
Malachy O’Rourke, Monaghan Manager, spoke about the partnership ahead of the 2017 season for Monaghan; “It’s great to have a partner like Celtic Pure on board this season. Hydration is a key part of sports performance and we are delighted to be partnering with a local home-grown water company like Celtic Pure.”
Padraig McEneaney Celtic Pure CEO, explained why involvement in sport is important to his business; “The GAA is a unique sport that is deep-rooted in Irish communities. We are a proud Irish company that supplies fresh spring water to our customers and are glad to bring the two together and support our own side, Monaghan football.”
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Celtic Pure held their annual Christmas party in The Fiddlers Restaurant in Carrickmacross on Saturday 10th December, with a mulled wine reception followed by 4 course dinner and 40+ staff in attendance.
Santa also made a very special visit to the Celtic Pure Facility in Monaghan……
Key customers, suppliers and local TD’s were also present to hear the exciting plans announced.Republic of Ireland manager, Martin O’Neill, was at the company’s County Monaghan plant today for the announcement of the multi-million expansion.“Celtic Pure has been a great sponsor for the FAI and the senior international men’s team,” said the Ireland boss.“I have been impressed by what I’ve seen here today, and I would like wish CEO Padraig McEneaney and his staff every success in their future endeavours.”
The Celtic Pure plant, located on the outskirts of Corcreagh in Monaghan, will create up to 60 new jobs during the construction phase of the expansion, as well as securing the future for the 50 people currently employed at the facility.Chief Executive of Celtic Pure, Padraig McEneaney said. ‘The investment in our facilities will further create 25 + new jobs, increase our annual production capacity by 65% and see our annual turnover rise twofold by 2017. Our target is to bring the business to the stage where we can target sales of€18 million to €20 million.’‘We’ve come a long way since 2000, with only two employees, supplying local customers with water in 5 litre drums. This investment is a tremendous vote of confidence in our staff who have produced and sold record volumes of bottled water last year, in Ireland and worldwide via indirect exportation to China, United Arab Emirates, USA and Australia,’ he added.
The new development will commence construction on 12 acres of adjoining land to the current premises in May of this year. The state of the art 6,600 sq m warehouse will house a technologically advanced management and tracking system, new bottling lines and additional office space for the company’s expanding workforce.
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A Key Manager has been co-funded in this company by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020. Aims: To recruit a Key Manager who will bring skills into the company that are critical to future growth. Results: The Key Manager commenced employment and is contributing to improvements in company productivity and to changes in output to meet defined market requirements. R&D initiatives in this company are co-funded by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020. Aim: To develop a range of new products and processes aimed at establishing R&D activity which will drive company development. Result: A range of new products and processes were successfully developed. As a result, five were launched into new and existing markets. Project Description: Capital initiatives in this company are co-funded by the European Regional Development Fund and Enterprise Ireland under the Border, Midland and Western Regional Operational Programme 2014-2020. Aims: To purchase physical assets. Results: Increased productivity and competitiveness was achieved as a result of this investment.